The East Side is just north of downtown Milwaukee and close to Lake Michigan. It is a vey desirable area with amazing architecture. The buildings generally range from the late 1800’s to the early 1900’s. It has always been a very trendy neighborhood and is home to the University of Wisconsin at Milwaukee which has nearly 30,000 students. Its proximity to downtown, the lake, the University and many great bars, restaurants and parks makes this a high rent district. Property prices are higher than average which is a product of the high rents. Even with the higher rents, the demand for rentals is very strong and vacancy rates are typically very low. Appreciation has always been very strong on the East Side.